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Beauty Industry

Brands Face the Challenge to Innovate

Pearlfisher's Sophie Maxwell says how its new beauty concept, Frame, promotes creativity.

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By: Jamie Matusow

Editor-in-Chief

Are brands being as creative as they can – and imagining the future of makeup?

Pearlfisher’s Sophie Maxwell talks about how its Frame beauty concept can help get your creative juices flowing…read more in our Expert’s View, Framing the Future.


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